Okay, wait, what?
A 2D Animation Studio, that’s what you are; why not call it what it is?
A studio is a very linear definition of what our company aspires to be, and while an accurate depiction of our services, this is not the core of our company.
D’ART isn’t just a company focused on achieving a linear result, nor are we interested in simply providing animation services without a personalized conviction towards each project. Creatively, we believe that our approach is innovative and with each successful render and pen-stroke, there’s a focus that ultimately defines our company culture. Our focus is our responsibility to fulfill an artistic standard that can empower new generations of artists and creators. To inspire the creative collective requires patience, artistic accountability and a greater sense of responsibility as an animation studio, to nurture and develop each artist in their individualized talent field. This is the shared belief that defines our company culture: invest in the foundation and grow the artist from the ground up.
Achievement, like our Studio, does not have a simplified outline for measurability, but rather a common denominator across the board: The Artist. Beyond being an animation studio, every company focuses on their mission, product, and model… and while each plays an intricate role in making a bigger picture, the employee is the resounding heartbeat of the company.
The word Shtajio is a play on words in both English and Japanese to reflect our commitment towards building a strong foundation centered on our artists. 下地が大事(Shtaji ga daiji): “The Foundation is Important” is the original phrase that we sought to build on while conveying that we are a スタジオ(Sutajio): The Japanese word for Studio. Alternatively, we spell it Shtajio because of the kanji (下地) Shtaji which is used by the background artists here in Japan to mean – the underpainting, or foundation of art.
Shtaji+Sutajio = Shtajio
Our investment in our artists and our dedication towards building them as individuals is the fundamental parallel in which we’ve built our animation services across the board. Investment in the Foundation seeds our deep conviction in building from the ground up. We’re not just a Studio, We’re a Shtajio.